We can’t ignore calls-to-action, when talking about user experience and conversion. A call-to-action is an element on a page, that triggers the user into an action. Oftentimes people think this has to be a button, but a text link or banner might be used as well. The call-to-action of a page triggers the user to click to the next page, order your product or subscribe to your newsletter, just to name a few. There are a number of best practices for setting up a
If you add a call-to-action, there shouldn’t be other elements demanding the visitors attention. No social share buttons right below your call-to-action button.
Why act now? Because there are ‘only three slots available’ or ‘just one left’. Webshops use this a lot these days.
Size does matter.
Make sure people are able to view the button without any trouble. Don’t go overboard; there has to be a balance so you won’t become too aggressive.
A money-back guarantee will make it ‘easier’ for the visitor to click your order button. A great testimonial below your contact form will lower barriers to contact you.
Be clear about the benefits.
Mention them near your call-to-action. For instance, a short bulleted list naming
the main advantages of your product or service can convince visitors to click the buy button..
Right below your price.
Adding the call-to-action right below your price will entice visitors to click the call-to-action (if they like your price). No time to hesitate.
Color is important.
If your entire design is using blue and orange, your call-to-action will stand out a lot more if it’s green, for example. Using blue or orange will make the call-to-action blend in too much.
If your call-to-action is a button, don’t use ‘Buy this product now and get a 20% discount’ as the main button text. Use ‘20% OFF’. You get the drift.