In surprising bit of news, Twitter might be looking to sell itself to tech companies like Google and Salesforce. The beleaguered microblogging site is apparently throwing in the towel after a long period of sluggish growth and lack of revenue.
Sources told CNBC that Twitter is currently receiving expressions of interest from a number of technology and media firms and could get a formal bid soon. Interestingly, Google is among the names put forth as potential buyers. The latter doesn’t have a strong presence in the social media world, give or take a Google+, which means buying the platform could give it a sure-fire boost in that sector.
Twitter may be ailing, but the site is still a big name when it comes to things like real-time news, live video streaming, and a dedicated, if stagnant, user base. Suitors are apparently interested in the website for the data it churns out and its place in the social landscape as a media company.
Other names which might be looking to sink their teeth into Twitter include Salesforce. Recode estimates the brand could go for anywhere between $18 billion and $30 billion. Its board of directors is apparently eager for a buyout. However, no sale is going to be happen right this minute and there’s no guarantee a deal will turn up either.
One source who is supposedly close to the talks claims that the process is picking up momentum and may well result in a transaction by the end of the year. Who knows, your tweets might just be powered by Google in the not-so-distant future. Source: Techshout