Increase Advertisement Profit from Your Website

profit from website

The majority of publishers who are just starting out seem to think that the only way to increase their profits is by getting more traffic to your website.

This could not be more wrong!

More often than not, you will see much bigger increases from making changes to your website or your ads, instead of getting more eyeballs to your blog.

Here are the top 7 ways to increase ad profit without increasing traffic.

Max Out Your Ad Units

Different ad networks have different limitations in terms of how many ads you can show on a page. They’ve set these limits for a reason – using this number of ads usually makes the most money for the ad network, which means that you’ll also make the most money out of it.

In the case of Infolinks, for example, make sure you test out all of the products:

Most of these you’ll be able to use at the same time and it would be silly not to try them out. Keep adding them on your site one-by-one with small breaks in between and if something makes your revenue drop or ruins the user experience on your website – remove it and try a different combination.

Don’t Overdo It!

This may sound slightly contradictory to my previous bit of advice, but it’s true. Although I encourage you to try and use all of the advertising options you’ve got access to, you have to do it within reason.

If your whole website is full of ads, pop-ups and content becomes unreadable, your visitors will never return and it may heavily affect the traffic your website gains from search engines.

Non-intrusive advertising is fine with the majority of readers so put yourself in your readers’ shoes and analyze your pages. Where would you be likely to look at an ad and click on it?

To make this easier, you can use tools like heat maps and video recorders. One of the best options for this is a tool called MouseFlow. It records your website from the users perspective, showing you how they move their mouse, where they click and so on.

The tool is free up to 100 recording per month and has premium versions as well.

Have Your Best Performing Ads Above the Fold

This is definitely one of the easiest ways to optimize your ads. If an ad or ad unit is making you a lot of money, you should place it where it gets seen the most.

Above the fold is the section of your website which is visible without the need to scroll – for example, your header and your menu.

The majority of people do not scroll through your entire page so many of your ad units may be getting less impressions than they deserve.

It’s important to keep in mind that sometimes ads perform well because of their location and moving them above the fold may actually decrease earnings – always remember to measure the impact of your changes.

In general, this experiment tends to pay off and increase revenue up to 35%.

Have a Proper Website or Blog

This isn’t directly related to revenue but it’s probably the most important point in this article.

Invest some money in starting a blog that looks professional.

A BlogSpot niche site will never look as good as a professionally made website on a proper blogging platform.

Here’s a good rule to follow: pretend you’re bigger than you are.

Having a proper website or the right platform also gives you more opportunities for split-testing ad layouts, different designs and so on.

If you don’t know how to make blog in wordpress, then follow this tutorial.

How to Make WordPress Website? Step By Step Guide

Change The Colors of Your Ad Units

The most common mistake I’ve seen in display advertising is trying to make your ad units match the design of your website. Sure, your blog will look beautiful but no one will notice your ads.

Find complementary colors that make your ad units stand out from the rest of your website. For example, if you’ve got an orange theme on your website, blue will fit in the design perfectly but stand out from all of the rest.

Try different colors and yet again, measure the impact. On a lot of tests that we’ve done over at MonetizePros, the ugliest colors we could find had the best click-through rates!

While it’s scary to make your site look “ugly” – your readers will not leave because of it. Advertising is a part of life and your readers know it.

Don’t Neglect Mobile Traffic

We all spend huge amounts of time on our smartphones and tablets but when it comes to internet marketing, most people neglect their mobile readers.

On MonetizePros for example, nearly 30% of our traffic comes from mobile devices and tablets! That’s over 30,000 people a month!

Whichever ad network you’re using, make sure they’ve got mobile ads as well.

With a little help from a developer you will be able to set up different ad layouts for desktop and mobile, which means you can split-test the locations separately.

Since the user experience is completely different, the ad placements have to be different.

Increase Your Page views

Getting more traffic overall is great but you should also try to get more page views per user.

While I might not click on an ad when landing on the first article I’m reading from your website, usually a second page view will show me completely different ads that I may be more likely to click on.

Try to interlink the content on your website as much as possible and keep your users engaged!

What tests have you done, that increases your advertising revenue the most?

4 Comments on “Increase Advertisement Profit from Your Website”

  1. I was searching for an article like this now its too easy for me to make a word press website because of this crystal clear guide . Thanks for sharing this wonderful article

  2. If you're a passionate closet writer who wants to be published but can't find a way to do so, make
    each keystroke your way to wealth by penning your own blog. Starting a blog doesn't require
    extensive technical skills but it's important that you have expertise in the field you are writing on.
    This will attract visitors to your site. Building a large following will enable you to earn profit by
    luring advertisers, writing paid reviews or getting commissions for promoting other people's

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