What is SEO and introduce its types?

search engine

SEO is abbrieviation for Search Engine Optimization. It is used to optimize websites and make it user friendly. Seo is a technique that is used to enhance the ranking of website in search engine results pages (SERP). It include two types:

  • On Page SEO
  • Off Page SEO

On Page SEO is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords). It includes following activites

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Content Optimization
  • H1, H2, H3,… H6 Tags
  • Keyword Density
  • Image Optimization

Off Page SEO is a practice of link building. It is used to enhance website position in SERP’s. Off page is all about link building through various activities

  • Social Networking Sites
  • Guest Blogging
  • Blog Submission
  • Article Submission
  • PPT Submission
  • Forum Marketing
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Image and Video Submission
  • Press Release
  • Business Listings

SEO also contains 3 techniques, that are:

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO

White Hat SEO standout amongst the most mainstream SEO system and is one which uses strategies and procedures to enhance web search tool rankings of a site which don’t cross paths with web crawler rules. A portion of the procedures which white cap SEO makes utilization of incorporate excellent substance advancement, interface obtaining efforts upheld by top notch content, site HTML streamlining and rebuilding and manual effort and research. When you pick this strategy for SEO then you can expect a progressive yet unfaltering however enduring development in your rankings.

Black Hat SEO is dark cap SEO then again is a kind of a SEO strategy which abuses the different shortcomings in the calculations or web search tools keeping in mind the end goal to get high rankings for sites. This kind of a strategy for SEO is not as per the SEO rules set via web indexes and particularly Google. The wholesomeness level is low as a result of the way that a portion of the dark cap SEO systems incorporate catchphrase stuffing, interface spam, shrouded content, concealed connection, shrouding. When you pick this strategy, you can expect unusual, fast however short enduring development in positioning.

Grey Hat SEO is sort of a SEO is a sort of a SEO which is neither dark nor white. This is a procedure that does not completely utilize the dark cap SEO and rather consolidates both. This is a change from dark to white and from white to dark. Regardless of whether it is because of weight from the site or organization or to convey better outcomes, some SEO organizations may rehearse Gray cap SEO to some degree. They may not go too far to dark cap SEO.

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I am expert wordpress developer and internet marketer.

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